Sales & Brand Marketing Coordinator

The Sales & Brand Marketing Coordinator will be a custodian and ambassador for the SFI branded portfolio including their priority brand, Equazen® in the cognitive health sector. They will help ensure implementation and evaluation of the annual brand plans.

Key responsibilities and accountabilities:

  • Support the Senior Brand Manager in the development and implementation of the annual brand plans for four portfolio areas
  • Ensure digital brand plans are implemented effectively and help manage digital aspects of SFI’s marketing communications including social media management and influencer activity, working closely with the appointed digital agency
  • Manage and oversee all aspects of SFI’s branded websites, sourcing and writing content to ensure they remain reflective and current with product offerings and compliant with current regulations
  • Assist the Customer Care team in answering customer queries
  • Provide support to new accounts and agencies by presenting and detailing product ranges via planned training days
  • Provide administration support to external sales teams, including completion of new retailer request forms, allergens forms etc.
  • Track and report on sales performance to internal stakeholders, detailing sales, campaign performance and market demands/trends
  • Lead advertising campaigns 
  • Support the Senior Brand Manager and Head of Sales & Marketing in NPD launches
  • Help carry out market research into NPD
  • Collate a competitor product and activity file to help generate NPD ideas
  • Assist the Marketing team in ensuring all campaigns/product launches are project managed, i.e. co-ordination of all actions required to create plans, budgets, regulatory submission as well as communication with creative and PR agencies etc.
  • Manage related profit targets and marketing budgets
  • Manage and monitor the annual Advertising and Promotions (A&P) budget
  • Support the Head of Sales & Marketing to establish and manage an effective commercially focused Marketing function
  • Monitor brand performance and competitor activity

Skills, knowledge and experience:

  • Bachelor degree, preferably in Marketing or Business Administration
  • 1-2 years in Brand Marketing or Digital experience
  • Self-driven, action-oriented mindset with a positive “can do” outlook
  • Must be digitally savvy and understand social media platforms
  • Demonstrated ability to think strategically, effectively plan, and translate strategy into tangible business plans and actions
  • Excellent communication skills
  • Brands and natural healthcare passionate

Location of Position:

The role will be based in Wigan (UK)

Who to Contact:

Send your applications to: [email protected]